CASE STUDY: Leo Burnett creates giant wok to sell non-stick pans

Background

Supor is an aluminum cookware manufacturer in China that produce pressure cookers, non-stick cookware, electric cookware and anodized cookware.

Aim

In partnership with Leo Burnett, Supor set out to break through the clutter of an already very crowded marketplace and build awareness for its premium range of non-stick pans.

Execution

Leo Burnett created spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish. The wok was set up outside shopping malls in Shanghai China and the food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.

Results

The event resulted in a rise in sales of 20 per cent in selected Shanghai malls and led to plans to take the event into second and third tier cities across China.

Credits:

Agency Leo Burnett Shanghai
Project Supor Non-Stick Pans
Client Supor
Product Supor Non-Stick Pans
Executive creative directors Gordon Hughes, Amanda Yang, Forest Young
Writers Gordon Hughes, Donna Dong
Art directors Gordon Hughes, Amanda Yang, Forest Young, Sean Qu, Lin Wei-jun
Client service Gordon Zhang
Designers Sean Qu, Lin Wei-jun, Handsome Wong
Illustrator Dicky Lui
Photographer Eric Dang, Nicholas Siau
Print production John Gu
Typographers Lin Wei-jun, Handsome Wong
Execution Event