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Both agencies' success demonstrates brighter days are possible for all shops.
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With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.