Rhandell Rubio
Jul 21, 2011

CASE STUDY: Mizone captures teens and young professionals with new isotonic drink

Danone launched the latest addition to their line of Mizone isotonic drinks called 'Ur Flava', partnering with Admax Network, with the goal of moving the brand beyond the isotonic drink category and capture the teen and young professional markets.

Mizone opts for digital campaign to launch 'Ur Flava'

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