China Mobile Hong Kong launches Soliton's streaming music service

With the service, which launched last week, China Mobile Hong Kong users can access a library of 1 million songs in various genres including Cantopop, Japanese, Korean, Western, classical, and childrens. All of the tracks are legally available through partnerships with the major international music labels. Users get unlimited streaming for HK$49 per month and can access the service through desktop, iOS and Android apps.

A Soliton spokesperson said China Mobile Hong Kong aims to attract young and trendy users. To promote the new service, the two parties are running a new print ad, borrowing some well-known lyrics from high-profile Cantopop lyricist Wyman Wong, with the key message ‘More than communications'. The partners are also spreading the new offering through press events and media relations.

Since its official inception in April, Soliton has already partnered with a number of major international brands including Coca-Cola, Heineken, Puma and Dell.

The Soliton spokersperson added that the company would be initiating a second media burst with Coca-Cola’s project, and will run a large marketing event with Puma this November to promote the service.

Soliton's competitors in the music app segment include PCCW's Moov on mobile and KKBox from Taiwan.