Marketing Data
Jane Leung
Nov 3, 2010

Chinese grocery market sector is highly fragmented : CTR, Kantar Worldpanel

SHANGHAI - CTR Market Research, in partnership with Kantar Worldpanel, has found that the Chinese grocery market sector is highly fragmented, and modern trade (hypermarkets and supermarkets) only accounts for 46 per cent of market share in the FMCG sector.

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