Staff Reporters
Apr 14, 2011

Clarks Future Footwear partners with MPG in India

NEW DELHI - MPG India has won the media planning and buying duties for Clarks Future Footwear, following a competitive pitch.

Anita Nayyar, CEO of MPG and Havas Media South Asia
Anita Nayyar, CEO of MPG and Havas Media South Asia

MPG already handles Clarks in a number of markets globally, including the United Kingdom. The shoe company entered India in 2009 and this marks the first time it has worked with a media agency in the country. 

Marketing head of Clarks Future Footwear Gautam Raheja said they found the agency's approach thorough and insightful.

"Moreover Havas Media and MPG are our global partners and association in India will help us get the global learnings and best practices,” added the marketer.

Spoeaking on their appointment, Anita Nayyar, CEO of MPG and Havas Media South Asia, said, "Clarks is an iconic brand with a huge fan following in many parts of the world and we are looking to partner the brand in its growth trajectory in India. The clients were impressed with the team’s strategic recommendations and competitive pricing. MPG team showed a readiness to deliver from day one.”

Clarks started in 1825 in the Somerset village of Street, the UK and sells more than 40 million pairs of shoes in over 50 countries through its own and franchise stores as well as multi-brand outlets. The retailer offers a range of footwear, boots, casual, workwear, sports, slippers, for men, women and kids.

Source:
Campaign Asia

Related Articles

Just Published

49 minutes ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

9 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

10 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

10 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.