Clarks shoes pairs with Lowe China to step up in China

Nancy Huang, head of Greater China & Korea at Clarks, says the company has a strong global brand equity and is looking to work with its international campaign.

"However, the local agency's task is not just to translate but to adapt the thinking to match local needs, without deviating from the brand's core values. It is a fine line to tread, and Lowe has the experience and the skills to produce a good solution," she said.

"Clarks currently only has a retail presence in tier one cities, but we have ambition to expand," said Kitty Lun, chairman/ CEO of Lowe China. "We will need to work closely with the global marketing team to maintain brand values but inject China relevance."

Lowe China will commence work on the Clarks China account in the 2010 fall/ winter seasons.