Dale Liu succeeds Brenda Niou as GM of Optimedia Beijing

Niou (pictured) confirmed her resignation news with Campaign Asia-Pacific today and will leave the agency at the end of March and return to her home country Taiwan for a break before looking for a new position.

Dale Liu, has worked for ZenithOptimedia China for 11 years and was deputy general manager of Optimeda Beijing in 2011, and left a year ago to join a local mobile service Fractalist (飞拓无限).

Niou replaced Florence Wong as Optimedia Beijing GM in 2011, as the latter was transferred to Hong Kong and promoted to MD of ZenithOptimedia Hong Kong.

Niou previously served as Optimedia Taiwan general manager with a client list of big international brands such as L'OREAL, Nokia, HP and Carrefour. She has more than 18 years of media and marketing experience in both China and Taiwan.