Dentsu Inc. named Cannes Lions Asia Agency of the Decade

Tokyo's Dentsu Inc. has been recognised as Cannes Lions' Asia Agency of the Decade for its consistent level of creative excellence and award haul over the past ten years, as announced in the Lions Creativity Report of the Decade on the Lions Live platform.

The agency has garnered numerous Lions awards in a wide range of categories including Design, Media and Creative Data Lions. It's Grand Prix and Gold-winning work alone spans 13 Cannes Lions categories.  

Dentsu Inc.’s chief creative officer, Yuya Furukawa told Campaign this demonstrates Dentsu's diverse talents and expanded range of creativity over the past decade. 

"We are greatly honored to receive this award and, needless to say, we are ten times as happy as receiving an ‘Agency of the Year’ award," Furukawa said. 

"We are in the midst of an era that will go down in history, but at the same time, history is telling us, ‘Use your creativity now’. We have to keep updating how we use our creativity, and by doing so, it will help us move forward," he added. 

In 2014, Dentsu Inc won the Titanium Grand Prix for Honda with its "Sound of Honda/Ayrton Senna 1989" work (pictured below). 

Then, in 2016, the Japanese agency followed up with a Design Grand Prix for its "Life is Electric" campaign for Panasonic (video below).