In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the digital leads of Omnicom Media Group, OgilvyOne Singapore, and Zenith Optimedia Asia-Pacific respectively.
These videos are part of a series of interviews from Campaign Asia-Pacific's Digital Downloaded roundtable event.
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Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
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Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
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