Simon Gwynn
Aug 8, 2021

"Don't sweat it": deodorant startup makes peace with Unilever

Fussy's founders wrote a contrite letter to Unilever CEO Alan Jope after making contentious comparisons between their product and competing offerings from the consumer goods giant.

Olive branch: has been a symbol of peace since ancient Egyptian times.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Cannes Lions is a chance for APAC marketers to ...

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, APAC president at MediaSense.

2 hours ago

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

2 hours ago

Inside Somersby’s ‘no-nonsense’ brand positioning ...

Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.