DTDigital Sydney wins online remit for Trafalgar

Details of the pitch were not disclosed.

The brand specializes in providing guided holiday packages, particularly in Europe. it has a global online footprint, with localised sites for Australia, New Zealand, Canada, the US, the UK, and South Africa, plus a "rest of the world" site.

DTDigital Sydney will be charged with redesigning Trafalgar’s "community proposition," including its website, and creating a mobile app. Phil Whitehouse, general manager of DTDigital Sydney said the agency will aim to "deliver significant results" through its focus on "delivering the best possible customer experience across every digital touch point".

“DTDigital’s strategic and creative digital approach is well suited to our need to improve the effectiveness of our digital community proposition," said Rae Townsend, CMO for Trafalgar.

The agency has developed its own client base since launching in January, including ReachOut.com, Centennial Coal as well as Trafalgar, while also working with Ogilvy-wide clients including Vodafone, Nestle and Coca Cola.

The agency has expanded its team in recent months with 

Adding Trafalgar to its client portfolio mirrors a rapid expansion to the Sydney team. Most recently
Chris Dodson joined as Client Services Director, and this month Michael Ford joined as a Creative
Technologist. Earlier in the year, DTDigital hired Jason Massarotto as Design Director, Rob Prescott
as Experience Director and Ben Townsend as Technical Director.