More campaigns credited to PR agencies are included in the latest batches of Cannes Lions shortlists, as the International Festival of Creativity kicks off for 2022.
In the same category, UK PR agency The Romans is on the shortlist for 'Faithless x OTO: The Drop Off' for CBD brand OTO. The campaign, which involves a half-hour sleep track remix of Faithless' ’90s dance anthem, Insomnia, is also shortlisted in the Entertainment Lions for Music.
Prime Weber Shandwick's The Billion Dollar Collection campaign for H&M Foundation is shortlisted in the Design Lions.
There are more mentions for 'Long Live the Prince' for the Kiyan Prince Foundation by Engine London. The campaign, which won five awards at the PRWeek UK Awards 2021, is shortlisted twice in the Entertainment Lions and twice in the Entertainment Lions for Sport. It's also included in the Titanium Lions shortlist, which was released last week.
Another Engine London campaign, 'Cure the Care System' for the Alzheimer's Society, features in the Film Craft shortlist.
A campaign by London-based PR agency Fever is also in the Entertainment Lions for Sport shortlist: 'Now Succession' for Now.
LLYC, the PR agency focused on the Spanish- and Portugese-speaking world, is shortlisted for 'Bihar: Choosing Tomorrow' for the BBK Foundation (the agency has a joint idea creation credit with the client). The campaign is listed twice in the Outdoor category.
Although it's an integrated agency rather than a PR shop, Ogilvy – which includes a prominent PR division – is shortlisted multiple times in the Health & Wellness Lions, including six nods for its work with Dove. The 'Toxic Influence' campaign for the personal care brand by Ogilvy London is shortlisted twice, while the 'Reverse Selfie' campaign for Dove, also by the London office, gets three nominations.
Ogilvy London's 'Isabelle' campaign for Dove is also shortlisted once.
Ogilvy London's 'Have a Word' for the Mayor of London, which encourages men to call out sexist and inappropriate behaviour, was included in the Glass Lions shortlist, released last week. That shortlist also includes another Ogilvy/Dove campaign: 'As Early as Five', credited to Ogilvy London and Swift of Portland.
Ogilvy's work for Dove is also included seven times on the Print & Publishing Lions shortlist, with 'Reverse Selfie' getting another three mentions in the category. That campaign is also shortlisted in Film Craft, while 'Toxic Influence' gets two nods in Entertainment and four in Digital Craft.
Stay tuned to PRWeek this week for insights and information from Cannes, including the results of the PR Lions, which will be announced on Thursday (23 June).
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