Ego Pharmaceutical retains Ogilvy Group Melbourne as AOR

The account will be lead by the company’s brand activation consultancy Ogilvy Action. The retail marketing agency will work with a range of experts hand-picked from other Ogilvy Group Melbourne agencies including BADJAR Ogilvy, production company One20, DT and STW Group’s Ikon to ensure both in-store and out-of-store digital execution.

“Ego and QV {Queen Victoria Hospital] have an incredible heritage and story to tell, one that we believe will engage consumers, and grow awareness among the broader market,” explained OgilvyAction CEO, Sean Taylor. Taylor said the agency’s first project would primarily target expecting and new mothers, interested in the best products for themselves and their children. “Many consumers may not be aware that QV actually stands for Queen Victoria hospital, for which the product was originally developed. We will work to deliver this message while attracting a range of new customers interested in the best products for themselves and their families.”