Staff Reporters
May 23, 2012

Emirates sponsors 'Collaboration Culture' on BBC

SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled 'Collaboration Culture', which will broadcast across TV, online and mobile channels, starting 30 June.

Emirates sponsors 'Collaboration Culture' on BBC

The series, produced by Zodiak Active, pairs 12 creative people from around the world and challenges them to work together on a project. The show also involves travel to cities around the world including mumbai, Accra, Trinidad and Lima. 

Emirates' sponsorship of the programme closely ties into the airline's recently launched 'Hello Tomorrow' campaign. Described as a "new brand platform", the campaign is aimed at "inspiring people to embrace the potential of the future, to innovate and try the unfamiliar", noted Sir Maurice Flanagan, vice-chairman of Emirates Airline & Group.
 
"It parallels our business strategy, which is all about connecting people and cultures, creating
relevant and meaningful experiences that are shaping the world," he added. 
 
Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Chinese media rebate corruption probe widens across ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has been dismissed and is reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 days ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.