PR The Work News
Benjamin Li
Nov 1, 2013

Etymon brings live 'Snow White' to editors to promote cosmetic brand

HONG KONG - Local PR agency Etymon has come up with a unique approach to capturing the attention of beauty editors: staging a live drama in their offices, with a local actress and a key online influencer playing leading roles.

Law Lan (dressed as Queen), Hana Tam as Snow White

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