Euro RSCG promotes Matt Ryan to president global brands; Naomi Troni to global chief marketing officer

The moves follow a recent slew of major business wins with international brands for the network over the past year.

On the promotions, David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide, said: “We put digital at the core of our agencies globally back in 2005, a model that has proven very successful for us. But the other big agencies are now starting to do the same and catch up.”

He added: “Matt and Naomi’s key challenge in their new roles will be to ensure that we stay at the forefront of the industry, especially in digital. They are two of the company’s brightest stars, and these appointments reflect their achievements and our ambition.”

During Ryan’s tenure as global CMO, he led global new business efforts, helped develop best practices for the network’s business development organisation and assisted in growing global brands.

He said: “I’ve spent the last 10 years of my career working hand in hand with global advertisers to help ensure that they are building brands and businesses in the most efficient yet lasting way possible. Working with global organisations is not only the area where I have spent the majority of my time, it’s also the area of our industry I enjoy the most.”

Troni, who spent two years as Euro’s global new business director, will now be managing the network’s global new business and marketing practices.

She will leverage regional new business successes and promote marketing best practices across all 233 Euro RSCG Worldwide offices.

Troni said: “I’m hugely excited in my new role to build on our new business successes over the last few years and promote best practices from around the globe to bring to bear on global and regional new business efforts.”