Euro RSCG's Tammy Sheu joins Lintas China as managing partner

Sheu (pictured) is a seasoned advertising executive from Taiwan and has been working in China for over 10 years. Previous agencies include Ogilvy Shanghai and a stint as MD of Grey Worldwide in Beijing.

In her new role at Lintas, Sheu will report to chairman Jason Shen. Guangdong-based Guangming Daily has a majority share in Lintas China.

According to Sheu, "I have had several different job offerings since I left Euro RSCG Beijing, but Lintas China really offered me the platform to create truly integrated marketing solutions."

Since coming on board, Sheu's immediate responsibilities include forming strategic alliances with other marketing services companies.

Audi, China Mobile, Mengniu and Vanke Properties are among the key clients in the agency's portfolio.