Staff Writer
Nov 20, 2012

Foreign brands less involved than domestic firms in CCTV ad auction

BEIJING - At the annual CCTV prime-time auction, advertisers on China's biggest television network committed an all-time high of RMB15.9 billion (US$2.55 billion) to run TVCs in 2013, an increase of 11.39 per cent compared to the previous year.

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