Staff Reporters
Mar 14, 2011

FutureLab Asia wins community management duties for key J&J brands

KUALA LUMPUR - Johnson & Johnson Malaysia has handed community management responsibilities for brands Johnson's Baby, Johnson's Body Care, Clean & Clear and Carefree to FutureLab Asia.

Key J&J brands currently have over 85,000 Facebook fans.
Key J&J brands currently have over 85,000 Facebook fans.

The assignment will see FutureLab Asia manage the official Facebook pages of the four brands including monitoring of conversations, posting of new messages, responding to user feedback and collecting insights from users. The brands currently have over 85,000 fans.

"Johnson & Johnson has very active online communities," commented Janet Teo, managing director, FutureLab Asia. 

"We proposed a comprehensive solution that will allow the total management of the communities, which can ease a lot of pressure from the internal teams in dealing with customer feedback, customer service requests and product information. We also know the importance of good conversation and how to start discussions. I believe we have already started providing value to the communities," she added.

Related Articles

Just Published

1 hour ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

4 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

6 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

7 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.