Daniel Farey-Jones
Mar 12, 2024

Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder

Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.

Half of the 'big six' global agency groups did not achieve their 2023 growth targets (photo: Getty)

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

7 hours ago

Bala Pomaleh joins Dentsu Malaysia as CEO Media

Pomaleh recently left Mediabrands Malaysia as CEO.

7 hours ago

Danone Indonesia's marketing chief Sri Widowati exits

Widowati departs Danone Indonesia after a four-year tenure marked by innovative campaigns and a focus on consumer education, leaving to pursue new passions.

7 hours ago

PHD holds the top spot in the final APAC media ...

Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.

8 hours ago

Moves and wins roundup: Week of February 24, 2025

Kick off the week with the latest people moves and account news from Clemenger, GroupM Australia & New Zealand, Dentsu Malaysia, Moon Rabbit Singapore, 72AndSunny and more.