Natasha Bach
Aug 23, 2022

Google calls out Apple on messaging standards

A new New York-based campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.

Google's Get The Message campaign highlights issues Android and iOS users face when they try to message one another. (Photo credit: Google)
Google's Get The Message campaign highlights issues Android and iOS users face when they try to message one another. (Photo credit: Google)

Android has launched a new campaign that calls out the ongoing interoperability challenges when Android and iOS users try to message one another.

The campaign, called 'Get The Message', highlights the range of issues users face, from the “green/blue bubbles” problem to low-quality photos and videos, broken group chats and difficulty texting over WiFi.

Get The Message features a new website, as well as ads that will run across YouTube, Twitter, and TikTok. Android has also enlisted a number of celebrities to promote the campaign on their own social channels. Following the digital launch, Android will run more than 500 digital and static billboards across Manhattan and Brooklyn.

While the challenges are numerous, the fix, according to the campaign, is fairly simple: Apple can adopt Rich Communication Services, or RCS.

“Conversations between people using iOS and Android platforms today are unnecessarily challenging and they emotionally pull us apart,” said Adrienne Lofton, global VP of integrated marketing, platforms and ecosystems at Google in a release. “From Google's perspective, any platform that isn't built to bring people together simply doesn't represent the level of seamless communication and modern technology people deserve and expect.”

Unlike other operating systems, Apple continues to rely on SMS/MMS, which is the source of these interoperability issues. RCS is the modern industry standard that is reportedly supported by most carriers and more than 500 Android device manufacturers.

“This campaign is intended to deliver a clear call to Apple to finally join us in adopting the latest messaging standards that provides the best possible messaging experience for everyone, both on iOS and Android,” Lofton added.

Source:
PRWeek

Related Articles

Just Published

17 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

18 hours ago

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

18 hours ago

Uber launches 'Ride Offers' letting brands pay for ...

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

19 hours ago

Move and win roundup: Week of June 23, 2025

Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.