Grey Korea wins Daewon Pharmaceutical's AOR account

The mandate includes creative duties for advertising, public relations, online marketing, promotions and event management.

“Daewon Pharmaceutical Company is a leading firm in its field and we are proud to be associated with a Korean-based company with a solid reputation. We look forward to forming a strong partnership with their team as we work with them to further elevate their brand locally and beyond,” says TK Kwon, group account director, Grey Korea.
 
The Daewon Pharmaceutical Company appointment follows recent successes, with Grey Korea picking up Allergan’s Botox, Juvederm, Natrelle and Latisse brands, as well as its activation marketing arm G2 Korea launching Subway’s first ever campaign in the country.

Grey Korea also counts the Boerhringer Ingelheim account as part of its health care client portfolio.