News Advertising Marketing Creativity DEI
Evie Barrett
Oct 8, 2024

Heinz faces backlash over negative stereotypes in ad

Food company Heinz has apologised after its latest advertising campaign was called out by some for perpetuating racist stereotypes.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

2 Coca-Cola and WPP renew global marketing partnership

GroupM tells staff about redundancies as restructure hits UK

3 GroupM tells staff about redundancies as restructure hits UK

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

4 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Why has GroupM lost its way for so long? The buck stops with WPP

5 Why has GroupM lost its way for so long? The buck stops with WPP

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Omnicom set targets to cut staff costs by 10%

7 Omnicom set targets to cut staff costs by 10%

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

9 Labubu, the art toy craze and why grown-ups can’t get enough

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

10 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Related Articles

The latest Deadpool trailer is actually a (subliminal) Heinz ad
Jul 18, 2024
Chris Powell

The latest Deadpool trailer is actually a (sublimina...

Kraft Heinz's CMO on marketing Western sauces to a Chinese audience
Jul 3, 2024
Minnie Wang

Kraft Heinz's CMO on marketing Western sauces to a ...

The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine
Nov 23, 2023
Minnie Wang

The Kraft of good sauce: Heinz brings the magic of ...

Heinz celebrates ‘irrational love’ for brand in first global campaign
Jun 1, 2023
Charlotte Rawlings

Heinz celebrates ‘irrational love’ for brand in ...

Just Published

Campaign announces agenda for debut of Campaign House at Cannes Lions 2025
8 hours ago
Staff

Campaign announces agenda for debut of Campaign ...

Programme of editorial and partner events will run across the week of the festival in June.

Southeast’s Asia’s top 50 brands 2025
2 days ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2025

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.

Mindshare, EssenceMediacom China chiefs exit
2 days ago
Minnie Wang

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

Can’t find a clean public toilet? Buktupup to the rescue
2 days ago
Staff Reporters

Can’t find a clean public toilet? Buktupup to the ...

BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.