Advertising Marketing Analysis
Olivia Parker
Dec 7, 2018

Here's the 'purpose' Asia really wants brands to serve: Kantar

When well-meaning campaigns and initiatives filter down from global headquarters they can end up meaning little to local markets. A new Kantar survey explores the issues people really care about in the region.

A still from Waterschool, a film about an initiative by Swarovski to develop sustainable practices around water use in six countries including India and China.

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