Hill & Knowlton wins Mincom in Australia

Mincom, one of Australia’s largest companies in its sector, has charged the agency with developing a strategic communications campaign across the market to support Mincom’s business development and management team.

“Australia is a very important market for Mincom, both in terms of our heritage and customer base,” said Samantha Moore, Mincom’s director of global public and analyst affairs. “We chose H&K because they have strong credentials in the business technology area and they provided solid understanding and deep insight into both our market and those in which we are looking to build our business.”

Mincom, which is headquartered in Brisbane, supplies enterprise solutions for industrial areas such as mining, defense, public infrastructure and energy.