EXCLUSIVE RESEARCH: The results of a Forrester-Campaign Asia-Pacific study reveals that brands and agencies share common AI goals, like personalised marketing, but are at different stages and also differ in usage.
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In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
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'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.
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