HSBC China promotes new head of marketing

Pang succeeds Rose Leng, who is starting a new role with HSBC as head of marketing and planning for the region to be based in Hong Kong starting 1 April.

Pang was most recently head of marketing and research of the personal finance service division for Asia-Pacific. Over 10 years with HSBC, she has taken on senior management roles in product development, marketing and customer experience, as a welll as a short stint being seconded to HSBC Malaysia to work on the Amanah business proposition for Islamic banking.

Before joining HSBC, Pang also worked for Citibank and Chase Manhattan. Outside of banking, she has also worked for Sony Music, CSL and Hong Kong Telecom as well as 4A agencies like Bates and JWT.

Pang said apart investing more in integrated and innovative digital marketing channels, the bank will also be leveraging golf as a business generation platform to engage with its banking customers. 

"We continue to leverage HSBC Champions to build brand, customer relationship and business as well as pilot digital marketing to extend our reach and achieve marketing innovation and excellence," Pang said.

HSBC currently works with agency partners JWT and Mindshare.

Reported this month, HSBC China launched a new media initiative as part of its TV sponsorship with Shanghai Media Group's China Business News channel.