HSBC | Personal Financial Services Recruitment Campaign | Hong Kong

The campaign is aimed at candidates interested in the following three opportunities in HSBC: Premier Relationship Manager, Wealth Management Manager and General Banking Officer. The objective is to reach beyond the ‘active candidate audience’ looking for career opportunities out to the existing work force who would be attracted by the career development and rewards HSBC can offer.

Specialist recruitment marketing agency Bernard Hodes Group in Hong Kong developed the campaign and is also working with ‘RoadShow’ to develop a video promotion on local buses. The campaign aims to drive traffic to HSBC’s careers website and callers to a hotline number.

The print designs involve four individual messages focusing on career advancement, rewards, support and customer portfolio, with a fifth summarising the campaign message: “Move forward”, all leveraging HSBC’s signature red arrow.

Chris Plowman, Director at Bernard Hodes Group notes that ’finding and retaining’ talent is a key challenge and mentions that it is rare to see recruitment campaigns in mass media as opposed to specialised publications like Classified Post, Jui Jik and Career Times.

This marks HSBC’s commitment to developing the talent base for its local Personal Financial Services business.





Credits:
Project Personal Financial Services Recruitment Campaign
Client HSBC, Hong Kong
Creative agency Bernard Hodes Group, Hong Kong
Chief creative officer Chris Plowman
Art director Anita Chan
Copywriter Mark Durso
Client servicing Vivian Wong, Karen Chong 
Exposure Print, outdoor