IKEA Hong Kong plans to boost social media with Ogilvy PR’s 360 Digital Influence

IKEA Hong Kong is looking to boost social media engagements with 360 Digital Influence. According to an announcement, the agency is to define IKEA’s position in social media. The responsibilities also go into creating enterprise-level guidelines in the social sphere, and educating all internal employees on how to utilise the power of social media to drive business impact.

The first work from 360 is said to be a campaign for the IKEA’s bedroom collection.

Thomas Crampton, director of 360, said: “IKEA sees social media as a means of connecting with their target audience in Hong Kong, and creating an experience that goes beyond the store.”

The current ad agency for IKEA Hong Kong is Leo Burnett, while its digital business is handled by Arc. The latest TV campaign themes around IKEA's best kept secret on how they could keep prices low for the consumers.