With the signing, JCDecaux will introduce outdoor advertising in key transportation spots across the island. This includes a large 70-inch LCD digital screen network in Sentosa's express stations and six sheet-scrolling panels at bus stations. In addition, an LED wall will be installed at the Sentosa station and other LED screens strategically located around the island.
JCDecaux noted the specific sites were selected to reach out to key family and youth segments from Singapore and foreign countries.
"We want to keep providing our guests with timely updates on refreshed attractions and programmes so that they can maximise their play time with their loved ones. The new channels will also create great opportunities for advertisers," said Luanne Tan, business development director of Sentosa.
Ashley Stewart, managing director of JCDecaux Singapore, said, "We are very positive about the potential this new platform has to offer advertisers and it underscores our continuing objective of constantly seeking new opportunities for clients to showcase their brands to specific target segments."
