Staff Reporters
Aug 1, 2011

JCDecaux unveils new advertising sites at Changi Airport

SINGAPORE – JCDecaux Singapore has launched backlit displays at key locations in Singapore Changi Airport.

One of the king-size backlit displays in Singapore Changi airport
One of the king-size backlit displays in Singapore Changi airport

Designed to reach all audiences that pass by, the six new king-size backlit displays are located in the Departure Transit Hall at Terminal 3 and Departure Check-In Hall at Terminal 2.

The backlit displays measure 7.7 metres x 4.8 metres, and 5.8 metres x 4.8 metres.

These form the the third phase of a comprehensive redevelopment of advertising assets within Changi Airport. Since January, JCDecaux has launched new 70-inch digital screens across Terminals 1, 2 and 3; and most recently, new digital departure landmarks in the departure check-in hall at Terminal 3.

BNP Paribas and EMC are partnering with JCDecaux for the launch of these new advertising media.

Ivy Wong, senior vice president (Airside Concessions) at Changi Airport Group, said, “We are delighted to add these six new panels to our advertising inventory in Changi Airport. These panels are strategically located in high traffic areas such as Terminal 3’s busy retail zone, to effectively capture maximum attention and deliver messages with greater impact.”

Ashley Stewart, managing director of JCDecaux Singapore, said that these new sites were highly visible sites for advertisers and the agency will be working closely with Changi Airport Group to continue to improve its advertising offer.

“These six sites – the largest of their type ever at Changi – as well as the digital landmarks, are part of the significant investment JCDecaux will be making over the next two years."

Related Articles

Just Published

1 hour ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

2 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

2 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

2 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.