JWT launches design hub in Bangkok

The new agency provides services such as brand consulting, corporate and visual identity development, retail space design, packaging innovation, as well as interactive and 3D design.

Degree Bangkok will also serve as the regional design hub for the JWT network.

Karl Kongkham, business director of Degree, noted that the agency will create design solutions tailored to address the specific issues faced by clients, from long-term brand issues to more tactical strategies.

The agency now has 18 people of various backgrounds, spanning architecture, fashion, product design, graphic design, events and traditional advertising. The company has launched a website to showcase its portfolio and highlight its services.

Bob Hekkelman, CEO of JWT Bangkok, said, “We have experienced a growing demand of more strategically-led design solutions recently, and we’re now at a point where it makes sense to establish and brand this business as a standalone entity.”

Among Degree’s works are the design of a retail outlet for Epson Singapore, packaging designs for Kleenex Thailand and Navy Cut India, an annual report for TMB bank and visual-identity studies for the Museum of Modern Art in Calcutta.

The agency has also developed print and out-of-home ads for clients like Converse and Unilever.

Hans Mueller, executive creative director of Degree, said, “Everything man-made is designed, inspired by what we trust the most—our senses. Design is key in every life stage of a brand and a magnificent trigger for brand and campaign ideas.”