Kettle Chips | Commerce Parading as Entertainment | Australia

Holding company SnackBrands has appointed creative agency Bulldozer Inc for the launch.

Founder and creative director of Bulldozer Andy McKeon explained the client's brief: “Do an ad beer drinkers will like. Reposition the chip as prestigious but laconic Australian.” Most importantly “use hot chicks.”

The ad tells a moral tale on ‘patience’ being a virtue and as promised the commercial uses beautiful models in beachwear, and they are brainy, too.

The plot parallels the children fable The Hare and the Tortoise to the secret goodness of the slow-cooked Kettle Chips.

The campaign is debuting during the NRL Grand Final, which is one of the most watched events in Australia.




Credits:
Project Commerce Parading as Entertainment
Client SnackBrands Australia
Creative agency Bulldozer Inc
Agency producer Wendy Gillies
Executive creative director Andy McKeon
Account servicing Nik Witcombe, Caroline McLaughlin
Production company Prodigy
Director Tim Bullock
Producer Ben Swaffer
Editor Craig Wilson, Images Post
Flame Stuart Cadzow, FSM
Sound Damien Waddell, Stellar / FSM
Client team Matt Jenkins, Paul Tredennick, Karl Lucas
Exposure Television