SEOUL – The Korea Development Bank (KDB) has called a pitch for its creative and media business in the domestic market, believed to be worth around US$14 million.
Four agencies are understood to be competing for the business, including incumbent SK Marketing & Company (SK M&C), Dentsu, Innocean and TBWA.
The pitch is slated to be held on 15 March. The KDB positions itself as a "pioneer" in helping raise Korea's standing as a leading global economy.
The government-owned KDB operates a network of 40 branches in Korea and seven abroad. Subsidiaries include KDB Capital, KDB Asset Management Corporation and Daewoo Securities.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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