Byravee Iyer
Aug 8, 2014

Leo Burnett names new regional account director for McDonald's

GLOBAL - Neil Hudspeth, currently chief digital officer for Asia-Pacific, will succeed Mark Blears as APMEA (Asia-Pacific, Middle East and Africa) account director for McDonald’s as the latter moves into a global role in September.

Neil Hudspeth
Neil Hudspeth

Blears, who has been with the agency for 25 years, will become worldwide account head for the fast-food giant. He previously led the business in the USA and Europe. Blears will report directly to Tom Bernardin, chairman and CEO of Leo Burnett Worldwide.

Hudspeth will continue his role as chief digital officer while taking up the account-leadership duties. Born in Malaysia, Hudspeth has founded and led digital, brand and creative agencies on four continents, according to the agency. He has worked with McDonald's, P&G, Coca Cola, and Samsung. Based in Singapore, he will continue to report to Jarek Ziebinski, president of Leo Burnett APAC. 

Hudspeth's background in digital, brand, integrated, plus his experience working on McDonald’s "set him up well as successor”, Ziebinski said.

Blears' Japan leadership responsibilities will fall to Greg Jones, who joins the agency from Suite Partners. Jones returns to Leo Burnett following a three-and-a-half year stint as managing director at Suite Partners, a social-media activation company. In his new role, effective this month, Jones will report to Nicolas Menat, president, representative director, Beacon/Leo Burnett Tokyo.

“The promotion of Mark to the global account leadership of the McDonald’s business is a wonderful recognition of his achievements and outstanding work,” said Ziebinski.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

11 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

12 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

12 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.