Leo Burnett Sydney hires planning talents Ben Taylor and Luke Atkinson

After a six-month global search, Leo Burnett Sydney has announced two senior appointments to their strategic planning group.

Ben Taylor joins as head of digital strategy while Luke Atkinson joins as senior strategist.

Taylor comes with over 13 years experience in the digital space including time at Naked and Tequila while Atkinson recently won the 2010 Effies Grand Prix for his work on Nestle.

These two appointments represent the fourth planning hire by the agency this year with two more being planned for early 2011.

Scott Davis, head of planning, Leo Burnett Sydney, said: "Finding top planning talent in all the required disciplines sometimes feels like mission impossible. There are a lot out there but separating the good from the amazing is a tough task. Ben and Luke are two of the best.”