Lowe Malaysia wins F&N Dairies’ condensed milk business

F&N Dairies appointed Lowe as the communications agency for its condensed milk, following the May 2010 appointment of the agency to handle its Teapot condensed milk.

Announcing the appointment, Tony Lee, F&N Dairies division’s chief operating officer, said, “F&N is a firm favourite amongst Malaysians and a staple ingredient for hot beverages. We want more consumers to appreciate the inherent qualities of the F&N brand, and consequently recognise its true value. Lowe’s mission is to further strengthen this brand preference and maintain brand leadership.”

Lowe Malaysia managing director, Khairudin Rahim said, “We are simply delighted with F&N’s vote of confidence in us, especially as it closely follows our appointment on Teapot last year.  It is a great honour and privilege to be working on such premier home grown brands, and on a category so close to the hearts of Malaysians.”

No details of the planned expenditure or media touch points for the new campaign are available at this stage. The campaign will kick off Q2 2011.