Following holding groups’ return to M&A in 2022, WPP, Havas and Publicis all made deals in January.
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As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
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With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
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Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.
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