Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
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A visionary leader and a force within the marketing world, Google's Simon Kahn continues to chart a course for the company's growth in the APAC region, while trailblazing the use of AI technology for marketers.
EXCLUSIVE: Jose Campon departs after four years with the agency, while GroupM announces new leadership for Nexus and Choreograph in China.
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The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly of MediaMonks.
Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare.
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