Marina Bay Sands Shoppes pitches creative

According to reports, the first round of the pitch concluded recently and a shortlist is likely to be announced soon. Three agencies are expected to be shortlisted for the second round.

Sources close to the pitch said that the resort’s developer is only interested in appointing local agencies primarily due to their familiarity with the “local way of working”. Reports also suggest that the key focus for the new resort would be the burgeoning India and China markets.

Marina Bay Sands is an affiliate of Las Vegas Sands Corporation. 

Marina Bay Sands Shoppes is being developed as a destination for shoppers across the world, with a mix of emerging labels and international luxury brands, as well as innovative entertainment options including boat rides along the canal flowing through the mall and an indoor ice skating rink.