Marriott International launches global campaign for Renaissance Hotels

Titled 'Live Life to Discover', the integrated campaign spans print, digital and on-property experiences and is designed to inspire business travellers to explore a hotel or destination's 'hidden gems' via recommendations from on-site Renaissance Hotels 'Navigators'—a new concierge service. 

The multi-million dollar print campaign, focusing on off-the-beaten path recommendations from hotel Navigators around the world, will run in 32 countries in lifestyle, business and travel print media as well as key out-of-home sites in the US and China. 

The campaign was photographed by award-winning photographer David Black across four countries and three continents. 

In addition to the print flight, the campaign features a relaunch of the hotel's website, enhancements to the brand's social media channels and a digital advertising campaign; all inspired by unique discoveries around the world. 

Created by Anomaly, the new multi-screen friendly online hub will be fully integrated with social media platforms, providing users with the unique opportunity to share their own discoveries via Twitter and Instagram, and includes ways for users to share via Pinterest, Facebook and other key sites. 

“There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today,” said Tina Edmundson, senior vice president of lifestyle brands for Marriott International.  “Live Life to Discover embodies the global spirit of Renaissance Hotels and today's lifestyle-business traveler and their eagerness to explore the world beyond their everyday routine.”