McCann Worldgroup Indonesia wins Lafarge Cement

The brief for McCann Worldgroup Indonesia will be to create a clear identity and differentiation for the Lafarge Cement division based in Medan, North Sumatra. 

Budi Dermawan, marketing director at Lafarge Indonesia, said that choosing McCann Worldgroup was an easy decision because through the pitch process McCann demonstrated a deep understanding and interest in their business and the needs of the customers they work alongside. “Their proposals provided a strategic platform that was both exciting and, we believe likely to be highly effective, so we look forward to a very fruitful working partnership,” he said.

Lafarge has two clear strategic drivers of focusing on development in emerging markets in particular in the cement business, while accelerating innovation in sustainable construction and construction systems.

The company was also the first industrial player to become a World Wildlife Fund for Nature (WWF) Conservation partner, illustrating their long term commitment to sustainability.

Michelle Ong, MD of McCann Jakarta, said that McCann Worldgroup Indonesia agency is honoured to have the opportunity to partner a company with such a clear vision of their own business objectives, "That we are confident, with our support they will be one step closer to achieving.”

She added that the win symbolises the result of the collaborative approach McCann Worldgroup offers to its clients helping them to transform and grow their business.

“The ideas we presented to Lafarge at pitch were fully integrated, proving that for McCann everything starts with an innovative, creative idea and then translates to excellence in performance,” she noted.