MANILA – JWT Manila has appointed OgilvyOne’s Melissa Crucillo as its new CEO, effective from 15 August.
Crucillo has served as OgilvyOne managing director for three years.
She was formerly country marketing manager for Nike Philippines and has previously worked for Levi’s Philippines, BBDO and Saatchi and Saatchi.
David Mayo, president of Ogilvy ASEAN, said Crucillo is a “great talent” and the agency will “miss her greatly."
But he added, “This is a good opportunity for her and she will remain part of our extended family. We wish her well, and I know she will succeed.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.
The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)