Marketing Media Analysis
Jason Wincuinas
Apr 10, 2014

Millennial marketing means omnipresence: MTV

SINGAPORE - Kerry Taylor, the senior VP and international head for MTV youth and music at Viacom International Media Networks, and Philip O'Ferrall, global head of digital media at MTV’s parent Viacom, give tips for reaching Asia’s growing youth audience and tapping into its surging buying power in an exclusive interview.

L-R: Kerry Taylor, Philip O'Ferrall

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