Omnicom Media Group posted the largest growth last year in Asia-Pacific at 18 per cent. With US$6.6 billion in total billings, OMG become the third-largest group in terms of billings, behind Publicis' Vivaki, which posted billings of US$9.7 billion and growth of 13.4 per cent.
Mindshare leads APAC 2011 billings, SMG leads global: Recma
ASIA-PACIFIC - All six media groups posted double-digit growth in the region last year, with WPP's Group M reporting top billings of US$15.7 billion and growth of 16.9 per cent over 2010, according to Recma (Research Company Evaluating the Media Agency industry).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Havas warns of ‘reputational’ risk from fossil-fuel ...
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
MediaSense buys R3 as it eyes global client ...
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
40 Under 40 2024: Hai Anh Vu, Publicis Media
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.
BWS’ new ad says 'take your time'—even if you’re ...
BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.