Mindshare sweeps Campaign South Asia AOY 2017

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Mindshare swept the Campaign South Asia Agency of the Year Awards 2017 bagging 14 awards including four Golds and the South Asia 'Media Agency of the Year' title. 

In the people categories, Mindshare bagged two winners and three runner-ups awards with a total dominance in categories like the 'Engagement planner of the Year'.

Mindshare's influence spread beyond its core business of media and it also bagged a Gold for the Digital Agency of the Year in Pakistan while Mindshare India also bagged Gold in the 'South Asia Mobile Marketing Agency of the Year' category.

"The quality of the entries has been nothing short of stupendous," said Lokesh Kataria, head of marketing for India and South Asia at Mattel Toys and a member of the jury. "One of the things that I would like to see in the future is how the content, digital and consumer piece come together and more cases of a single agency spearheading an integrated marketing approach that leads directly to execution." 

Ogilvy bagged the South Asia 'Creative Agency of the Year' title for its ability to transform from a creative agency to a modern marketing agency with the right set of resources, tools and services, which helped shape truly integrated work.

"What particularly impressed me was the focus on young talent and on talent that would not have been typically hired by agencies - sociologists, anthropologists, design thinking strategists which shows that agencies are waking up to the changes that the world of business is seeing. What I would like to see in the future is more focus on technology, disruptive campaigns, less focus on size and scale of agencies," said Apurva Chamaria, global head of corporate marketing, HCL Technologies, another jury member.

Isobar India won the South Asia 'Digital Agency of the Year' award for utilising data, customer experience, technology expertise and platform management to create seamless experiences and focusing on its ideology of ‘ideas without limits’.

A total of 20 Golds, 15 Silvers and 13 Bronze awards were handed out this evening. 

"The empowering bit about this exercise was the realisation that across South Asia, the bar of creativity has been set much higher and that is wonderful," said Humsa Dhir, SVP and head, PR and corporate communications, Sony Pictures Networks India and jury member South Asia Agency of the Year Awards 2017. 

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