Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 17, 2012
Mobile users want more relevant stuff: PHD
ASIA-PACIFIC - The function of mobile in the marketing mix has shifted from creating awareness to consumer engagement, and now to utility for users, according to Guy Hearn (pictured), PHD's director of communications insights.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Information
Apr 3, 2025
Agency Report Card 2024: PHD
Sep 16, 2012
Spikes Asia 2012 kicks off; shortlists released
Mar 19, 2025
Kiron Kesav appointed as strategy chief of PHD APAC
Just Published
2 hours ago
Woolley Marketing: Does the work still do the talking?
There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, in a fragmented media world, even award-winning work needs a story to grab attention. Darren Woolley asks: Does the agency reel still do its job?
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Why Thailand is a shining example of LGBTQIA+ brand ...
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Under Armour appoints OMD as media AOR in APAC
The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
2025 Cannes Contenders: David Guerrero handpicks ...
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.