Charlotte Rawlings
Feb 21, 2023

Mother creates sticker pack to make young Ukrainian refugees feel at home

The sticker pack features characters from the Ukrainian film 'Mavka. The Forest Song'.

Mother creates sticker pack to make young Ukrainian refugees feel at home

Mother has released a sticker pack to make displaced Ukrainian children feel more welcome in the UK.

The “Friendly faces” sticker pack features well-known characters from Ukrainian cartoons, including Mavka. The Forest Song, which was released at the end of last year.

“Friendly faces” aims to make moving to a new country less daunting by comforting the young refugees with something more familiar.

The sticker pack is free and available to order from friendly-faces.org.

The push follows Mother’s work with the BBC, when the shop helped create a crossover episode of Mavka. The Forest Song and popular UK children's TV show Hey Duggee.

“The welcome badge" featured a song where the characters greeted each other in English and Ukrainian.

The crossover episode ran across all Hey Duggee social channels, including YouTube, Facebook, Instagram and HeyDuggee.com, as well as CBeebies and BBC iPlayer.
 
Source:
Campaign UK

Related Articles

Just Published

9 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

10 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

11 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

11 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.