MRM Hong Kong increases focus on Data & Analytics unit

Woodcock's team is set to grow significantly with an aggressive recruitment plan already underway. The restructure coincides with a number of new business gains, including a recent digital marketing performance dashboard for General Motors out of the United States.

Woodcock said the business reflects an increased demand across the agency's client base to drive campaign optimisation. This sees recognition of data being able to provide a crucial platform for insight generation and recommendations as well as driving strategic planning.

Mark Cripps, MRM's APAC regional director, says the D&A discipline has grown drastically since Woodcock established it in early 2005.

"The APAC D&A practice today is a team of more than 40 dedicated specialists," Cripps said. "Our focus on D&A in Hong Kong will further strengthen our already best-in-class offering and ensure continued growth in this area of our business".

MRM's D&A recruitment drive sees the arrival of Andrew Newell as senior data planner (formerly of Proximity London) and Sean Wang as senior analytics manager, joining from Euro RSCG in Chicago.

The team's current client portfolio includes Dell, Intel, Adidas, General Motors, Johnson & Johnson, GAP, Goodyear and Exxon Mobil.